{"id":1762,"date":"2016-01-19T14:06:12","date_gmt":"2016-01-19T22:06:12","guid":{"rendered":"https:\/\/streettext.com\/hub\/?p=1762"},"modified":"2016-09-08T16:14:36","modified_gmt":"2016-09-08T23:14:36","slug":"google-experiments-how-to-do-ab-test-your-webpage-using-google-analytics","status":"publish","type":"post","link":"https:\/\/streettext.com\/hub\/on-marketing\/google-experiments-how-to-do-ab-test-your-webpage-using-google-analytics","title":{"rendered":"Google Experiments: How to A\/B test your webpage using Google Analytics"},"content":{"rendered":"

Want to compare\u00a0your webpages to know which one performs the best? Google Analytics makes it possible to setup an experiment.<\/p>\n

This tutorial will walk you through step-by-step to setup an experiment to track a click on a button.<\/h3>\n

Some people may feel this is a job for a webmaster, however as long as you have\u00a0access the html code anyone can do this.<\/p>\n

By the end of this article you will have an experiment running in your Google Analytics showing you which landing page is performing better.<\/p>\n

\"Google<\/p>\n

Let’s begin<\/strong><\/p>\n

To run a Google Analytics experiment you need to do the following five steps:<\/p>\n

    \n
  1. Add Google Analytics tracking code to the web pages you want to compare<\/li>\n
  2. Create a Goal<\/li>\n
  3. Add the Goal code<\/li>\n
  4. Create a Google Analytics Experiment<\/li>\n
  5. Add Google Experiment\u00a0tracking code to both of the web pages in the experiment<\/li>\n<\/ol>\n

    Step 1:\u00a0<\/strong>How to add Google Analytics to your website.\u00a0<\/strong><\/p>\n

    You can skip this step if you already have Google Universal Analytics setup on your site.<\/em><\/p>\n

    Make sure you have the latest version of Google Analytics\u00a0code on the web pages you will be testing.<\/p>\n

    1. Sign In\u00a0to your Google Analytics<\/a> account and click on the website that you want to run the experiment on.<\/p>\n

    2. Click on the Admin link in the top bar<\/p>\n

    \"Google
    Google Analytics main navigation<\/figcaption><\/figure>\n

    3. Click on the “Tracking Info” in the middle column under the property (website) you want the experiment on.<\/p>\n

    \"Google
    Google Analytics Tracking Info link<\/figcaption><\/figure>\n

    4. This will open a drop down list. Click on “Tracking Code” option.<\/p>\n

    This will open the Tracking Code page. You will see the Website Tracking code in a text area.<\/p>\n

    \"Google
    Google Analytics Website Tracking Screenshot<\/figcaption><\/figure>\n

    5. Copy and paste that code into your web pages.\u00a0If you have existing Google Analytics code, replace it with this code. Google recently updated their code to Universal Analytics.<\/p>\n

    Save your web pages.<\/p>\n

    Step 2: Create a Goal in Google Analytics<\/strong><\/p>\n

    Go back to your Admin in Google Analytics and click the “Goals” link.<\/p>\n

    1. Sign In\u00a0to your\u00a0Google Analytics<\/a>\u00a0account and click on the website that you want to run the experiment on.<\/p>\n

    2. Click on the Admin link in the top bar<\/p>\n

    \"Google
    Google Analytics main navigation<\/figcaption><\/figure>\n

    3. Click on the “Goals” link<\/p>\n

    \"Google
    Google Analytics Goals Link<\/figcaption><\/figure>\n

    A new page will open.<\/p>\n

    4. Click the button “+ NEW GOAL”<\/p>\n

    \"Google
    Google Analytics – New Goal Button<\/figcaption><\/figure>\n

    This will open a Goal set-up page<\/p>\n

    5. You will see Goal set-up. You can choose a template, but in this case we will be creating a Custom event.<\/p>\n

    Scroll down the page and click “Custom” then click “continue”<\/p>\n

    \"Google
    Google Analytics Goal Set-up<\/figcaption><\/figure>\n

    6. Enter a descriptive name for your Goal. Such as “Call to action button click”<\/p>\n

    7. Next, select the Type of Goal.<\/p>\n

    The options are as follows:<\/p>\n