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Today you will learn about the\u00a05 parts of a real estate funnel sales\u00a0strategy. Agents that are consistently busy have this system in place. The more transactions an agent has, the more revenue they are generating, and the better their business becomes.<\/p>\n
The best way to see how top producing agents\u00a0are doing this is to start at the end of the funnel and work backwards. To get more transactions an agent needs more clients. To get more clients an agent needs to fill their pipeline with prospects. To get more prospects\u00a0an agent needs a bigger database of past and potential clients. To build\/nurture a database an agent needs to send weekly emails to their list. To\u00a0fill their database an agent needs to do marketing activity that generates leads. It’s really very simple.<\/p>\n
The trick is to put a system in place that does this for you, while you are busy working in your business.<\/p>\n
Part 1: Getting a prospect using Facebook<\/strong><\/p>\n You need traffic to get in front of prospects. Facebook is the perfect platform for Realtors\u00a0who need to market themselves to potential home buyers and sellers.<\/p>\n Next you need to get your prospects to take action and click on your Facebook posts.<\/p>\n You can learn more about Facebook Lead Generation here<\/a>.<\/p>\n Part 2: Initial follow-up with the prospect<\/strong><\/p>\n Studies show that the likelihood of getting an initial conversation with a lead goes up significantly if they are called within the first 7 minutes of the inquiry.<\/p>\n You may already know this, but as Forbes states, “common knowledge is still not common practice.”<\/p>\n It makes sense when you think about it. A lead is a real human being. Just like you or I, it doesn’t take long before one gets distracted by life’s demands. If a call takes longer than 7 minutes there’s a good chance that prospect is off onto another task and they may not be able to take a call after that.<\/p>\n There are good tools out there like StreetText to attract leads and Lead Assign to distribute them that help teams assign and distribute lead inquiries.<\/p>\n However, even with the best practices in place the majority of leads still do not convert after the first conversation. Which takes us to the next part of the funnel.<\/p>\n Part 3: Adding your prospect to your database<\/strong><\/p>\n You’ve got to nurture your prospect over the long term. This is what will lead to conversion. An astonishingly 80% of prospects convert during follow-up nurturing.<\/p>\n MarketingSherpa states that drip-email has a “300% to 500% higher rate of conversion” than promotional emails.<\/p>\n Adding your prospects to a weekly email list is the easiest way of keeping you top of mind and relevant to them.<\/p>\n Use these emails as an opportunity to encourage your prospect to call you when they are ready to buy or sell. To learn more about setting up drip-nurturing you can click this link here<\/a>.<\/p>\n Part 4: Meeting a prospect<\/strong><\/p>\n You’ve got to make a good first impression. When you get an opportunity to book an appointment to meet with a prospect, bring your A Game. Do this by preparing a good presentation, do homework ahead of time to give your prospect an idea of what is on the market, and make sure you spend energy\u00a0to build rapport with your prospect.<\/p>\n Isaac Verge gave us a great interview where he shares how he has built his own business and engages with his prospects<\/a>.<\/p>\n Finally, now you’ve got\u00a0to help your client through the purchase\/sale and closing process.<\/p>\n Part 5: Post-Transaction follow-up with client<\/strong><\/p>\n This is a crucial opportunity to leverage your recent investment of time and energy into your client. Ask every client if they know of anyone else looking to buy or sell. Compelling someone to refer others to you can be as simple as asking them this\u00a0question\u00a0at the end.<\/p>\n Finally, stay in touch with your past clients. A monthly newsletter, birthday notes, and holiday cards are a great way to remind your clients that they are valuable to you. This will encourage them\u00a0to choose you again in the future.<\/p>\n Part 6: Repeat steps 1-5<\/strong><\/p>\n Conclusion:<\/strong><\/p>\n Using this funnel process will get you consistent business.<\/p>\n The good news is that this funnel can be built over time. You can start with parts in the beginning, middle or end. Do what fits your business size, budget and capabilities first. Next move onto the other parts.<\/p>\n It takes about 3-4 months before you will see a return on investment from this strategy, but\u00a0worth the wait. There is a reason Top Producers in your office are consistently busy. We are happy to help if you have any questions about setting up your own real estate funnel, or if you are looking to increase the size of your funnel.<\/p>\n If you are interesting in learning more about StreetText’s Facebook lead generation system, click here<\/a>.<\/p>\nFinally you need to get your prospect to give your their email address, contact details and share their time frame with you.<\/h3>\n
Forbes tested the average time it takes for a company to follow-up with a lead by contacting 10,000 companies. According to Forbes, 71% of leads are wasted. It takes Companies on average “46 hours and 53 minutes to pick up the phone and respond to a lead.”<\/h3>\n
Forbes goes on to state that with a combination of technology and best practices companies can “contact around 92% of leads.”<\/h3>\n
Some of our highest producing\u00a0clients are using this practice in their business. It’s also a good litmus test on the quality of service you provide to your clients.<\/h3>\n
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